Amazon & Etsy Listing Optimization for revenue

Pumo compares your Amazon or Etsy listing with the ones you're up against, shows what's missing, and tells you what to change first across creatives, pricing, reviews and category position

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Load your listing

Start with one ASIN.

Paste an Amazon ASIN or listing URL. Pumo will find the product, likely competitors, pricing, reviews and listing creative.

ASIN or Amazon listing URL — we'll figure it out.

For brands and sellers growing on Amazon and Etsy

Whether you sell on Amazon or Etsy, Pumo helps you create stronger listings that grow revenue, not just visits.

Works on the world's top marketplaces

  • Amazon brands

    See which visual jobs competing ASINs cover that yours doesn't.

  • Etsy sellers

    Know what's missing on the listing before you make more photos.

Works across popular categories

  • Home & Kitchen
  • Beauty & Personal Care
  • Pet Supplies
  • Sports & Outdoors
  • Baby & Kids
  • Food & Coffee

LISTING AUDIT

See what’s holding your listing back

We score your listing against the ones you compete with and find what you need to do to increase your sales

My Listings/Amber Rose Soy Candle
OverviewCompetitorsReviewsSearch

Amber Rose Soy Candle, 8 oz

B0HWCK8OZ1 · Amazon US · $28.00

LISTING SCORE

7.4

of 10 vs set

OPEN GAPS

11

Add a short video

AVERAGE RANK

4.2

On page 1 of 5

RATING

4.6

Out of 5

REVIEWS

218

Last 30 days

Plenty of people are finding this listing. Fewer are buying than we'd expect for a candle at this price with 218 reviews

IMPROVE CREATIVES

Then we create the images and video your listing needs

We turn your product photos to optimal creatives. Size missing? We make the size shot. Burn time buried in the description? We put it on an image. No listing video? We make a short one from your stills. We always produce a brief in case you want your photographer to shoot instead

Before

Amber Rose candle main image beforeAmber Rose candle lifestyle before
3rdAdd a short product videoShow the wax pool, wick trim, and scent throw.
4thShow product at scale9 of 10 listings show size before image 4.
5thShow it in a real settingShoppers cannot get lifestyle context from this listing.

Add a short product video

After

Amber Rose listing video previewListing video0:08
Gift / unboxGift / unbox
Lifestyle · litLifestyle · lit
In a real settingIn a real setting
Scale / burnScale / burn

COMPETITOR TRACKING

Understand your competition

We find the products competing with yours and decodes what they're doing better; from creatives to pricing to reviews.

We find who you're up against

The listings competing for the same shoppers. What they show or charge vs yours and how do they rank next to you?

Competitor comparison

YOUAmber Rose Soy Candle

Price

$28.00

Rating

4.6

Reviews

218

Score

7.4
Northwind Beeswax Tapers

Price

$16.00

Rating

4.8

Reviews

1,847

Score

9.1
Ember Oak Wood-Wick Jar

Price

$19.99

Rating

4.7

Reviews

312

Score

8.6

And keep analyzing their changes

Titles, images, videos, price, reviews, and other moves on the top listings of your category

What they changed in the last 30 days

2 hours ago

A competitor lowered their price

Northwind Beeswax Tapers is now $16.00

1 day ago

New reviews detected

Ember Oak Wood-Wick Jar now has 312 reviews

3 days ago

A competitor updated their main image

Ember Oak Wood-Wick Jar changed their hero

See what still matters on Radar

MONITORING

Know when something changes

We continuously watch competitive listings and flag the changes you should make to increase your sales

Watching now

Glow Haus dropped to $24

Amazon listing card for Amber Rose Soy Candle with price and ratings

Stop duct-taping 5 tools together

Pumo replaces your research tools, spreadsheets freelancers and photographers with a single platform to optimize your listings' revenue on Amazon and Etsy

On PUMO

Ongoing Optimization Loop

Watch → Decide → Make

01 — WatchCompetitor Radar
02 — DecideListing Checkup
03 — MakeAsset Studio
Amber Rose candle main imageAmber Rose candle lifestyle, litAmber Rose candle gift unboxing

Search rank and listing creative — not PPC.

Frequently asked questions

We compare your listing with the ones competing for the same shopper, including photos, video, reviews, and price. Then we pick the changes that looks worth making.

We give you a score that audits your listing against the competing products that are top in your category. We don't invent work that you don't need to do. Every gap and recommendation is evidence backed

No. We use proprietary technology that doesn't require you to connect to Seller Central. You can connect later if you want revenue analytics.

Whenever you have a creative you need to generate, we provide the brief for you photographer but also give you the option to generate it via our AI that uses own product photos and brand. It's optional and you can always refine and regenerate if you don't like the result.

Listing image rules are about accuracy and main-image format, not a blanket AI ban. If a shot includes a photorealistic AI-generated person, Amazon wants specific image metadata. Etsy asks for disclosure when AI made the product, not when you photographed a real one. We generate from your actual product. We don't put fake people in the main image.

Yes. Every asset is yours to keep and re-use on Amazon, Etsy, your site, and ads. Cancel and you still own what you already generated.

Start with product photos. Pumo can build the first gallery from scratch using your category and competing listings as the brief.

Start with your listing

Paste an Amazon ASIN, Amazon URL or Etsy listing URL.

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