Helium 10 Alternatives

Paste an Amazon ASIN, an Amazon listing URL, or an Etsy listing URL. We read the listing a shopper sees, find the products competing for that shopper, and line your photos, video, price, and reviews up against theirs. Then we tell you what to change first, and we make it. Helium 10 can generate a photo and alert you when a competitor swaps their main image. It does not compare your gallery with the listings around you and tell you which photo is still missing.

Size missing? We tell you to photograph it next to something shoppers know, and write the brief. If your best claim is buried in the description, we put it on an image. If there is no listing video, we make a short one from your stills. Search comes in the same read: which searches buyers use, where you rank, and what to change to move up, like putting “gift set” in the title. Every week we check the listing, the competitors, and those searches again. When someone drops their price, swaps a main image, or shows up next to you on page 1, you get one email with what to do.

What Pumo does on the listing

• Compares the listing with the ones competing for the same shopper, on Amazon or Etsy.
• Tells you what is missing and what to change first, from photos and video to price, reviews, and search.
• Makes the image or the short listing video, or writes a shoot brief when a real photo is the better answer.
• Shows which searches buyers use and where you rank for them.
• Checks the listing, the competitors, and search again every week, and emails you when something worth acting on changes.
• The audit is free and takes a few minutes. No card, and no Seller Central login.

Jungle Scout is the simpler all-in-one when Helium 10 has more tools than you use. Its seller plans are now sold as Jungle Scout Catalyst. It covers finding products, estimating how many sell, and keyword research, and it is easier to learn. Its keyword research goes less deep than Helium 10’s. The supplier database is on Growth Accelerator and Brand Owner, not on Starter. Helium 10 does not have a supplier database. Helium 10’s Chrome extension searches Alibaba for a product you already have open.

Use it for the research you were doing in Helium 10. It does not compare your images with the competing listings, so pair it with Pumo for the photo.

• A guided way to find a product and a database to filter.
• Keyword research on the same account.
• A supplier database once the product is chosen, on Growth Accelerator and Brand Owner.
• Fewer modules to learn than Helium 10.

Source: Jungle Scout

SellerSprite is a Cerebro alternative when you mostly used Helium 10 to take a competitor’s ASIN and get the keywords that listing ranks for, and you were not using the rest. It also has product research. The commitment is smaller than the full suite.

Use it for that keyword job. It does not tell you which photo to add, and it will not make one.

• Keywords from a competitor’s ASIN.
• Product research without Helium 10’s full list of modules.
• Listing tools that sit next to the research.
• Data export is capped at 50 exports a day per user.

Source: SellerSprite

ZonGuru now sells Helix. Helix scores a live listing for Amazon search and for Alexa for Shopping, rewrites the copy, publishes it to Amazon, and keeps watching it. It covers the US and UK only. Helix Starter is $149 a month, which is above Helium 10 Platinum at $129, and a plan needs a Seller Central connection. If you are leaving because of the bill, skip Helix.

Helix rewrites the title, bullets, and description and leaves the gallery alone. If the listings you are up against show the product in use and yours does not, Pumo is the tool that flags it.

• A score for the listing, then a rewrite of the copy.
• Monitoring and alerts on the listings a plan keeps under watch.
• Publish to Amazon from the tool, after Seller Central is connected.
• A free AI Readiness Score that reads the listing text.

Source: ZonGuru

AMZScout is product research when you are checking a first product and do not want Helium 10’s full suite. It has a product database, sales estimates, and keyword tools. The PRO AI Chrome extension has a free trial.

The cheaper way in is the 12-month bundle at $399.99, about $33 a month. One month is $59.99, which is more than SellerSprite or Jungle Scout Starter. The Pack for Private Label add-on includes an AI Listing Builder that writes the title, bullets, and description. It does not tell you which image the listing still needs. Paste the listing into Pumo for that.

• A product database and a sales estimate.
• Keyword tools for a shortlist.
• A PRO AI Chrome extension with a free trial.
• An AI Listing Builder for the title, bullets, and description, in the Private Label add-on.

Source: AMZScout

SmartScout is the switch when your work is brands and sellers. It shows which brands own a subcategory, which of those brands Amazon itself sells, and where a wholesale or reseller opportunity sits. Helium 10 tracks products; SmartScout maps the brands behind them.

Use it for wholesale, arbitrage, and competitor brands. It is the wrong tool if you wanted Cerebro. AI Listing Architect writes the title, bullets, description, and backend keywords. Neither the brand map nor the copy tool tells you which photo your listing needs.

• A view of brands and sellers across subcategories.
• Whether Amazon is already selling the product, on the brand view.
• Context for wholesale that a private-label research tool treats as secondary.
• A product research extension on Basic. Basic lets you look up 5,000 ASINs a month in keyword research.

Source: SmartScout

Keepa is price history on an ASIN. The free extension charts the Amazon, new, and used price lines, and it alerts you when the price moves. Helium 10’s Chrome extension already charts list price, selling price, and sales rank, and Xray opens sales-rank history. Keepa Pro, at €29 a month, adds sales-rank, Buy Box, and offer-count history, going back years, plus a product finder.

People who do arbitrage or wholesale add Keepa next to a research tool, with no suite attached. It has no keyword research, and a price chart will not tell you which photo to add.

• The free extension charts Amazon, new, and used prices, and sends price alerts.
• Sales-rank history is on Pro.
• Buy Box and offer-count history are on Pro, going back years.
• Product Finder is on Pro.

Source: Keepa

DataDive groups the search terms on a listing into topics, so you can see whether the ASIN ranks for a whole group of related terms, or only for two big terms. Sellers who live in Cerebro come here for that map. The plans also include Rank Radar, a listing builder, and PPC tools.

Its listing builder writes the words and leaves the photos to you.

• Groups one ASIN’s keywords into topics.
• Shows which of those topics the listing already ranks for.
• Rank Radar, for organic rank and PPC performance.
• A listing builder and PPC tools on the same plans.

Source: DataDive

Sellerboard is profit on each product. It tracks profit and loss, the cost of the goods, and FBA reimbursement claims. That is the job Helium 10’s Profits module does. Sellers who are leaving, or who never wanted the rest of the suite, pay Sellerboard for the books. It has since added keyword research from Amazon Brand Analytics data: put in a keyword or an ASIN, yours or a competitor’s, and see which three ASINs take the clicks and the sales.

It will not find a product to sell, and it will not tell you which image is missing. If product research was why you paid for Helium 10, you still need a research tool above.

• Profit and loss for each product, including advertising costs.
• Cost tracking, including FIFO.
• Flags FBA reimbursements you may be owed for lost and damaged inventory.
• Keyword research by keyword or ASIN, with click share and conversion share.

Source: Sellerboard

Viral Launch stopped taking new customers in January 2026, and viral-launch.com now redirects to Intellifox, a separate tool from the same parent company. Intellifox does not have Viral Launch’s product research or market data. It sells listing copy, ads, an image editor, sales and profit figures, and review requests. If you used Viral Launch for research, Jungle Scout or SellerSprite is the closer move.

The image editor removes a background, applies templates, and compares your images with competitor images. You decide what is missing, and you make the photo. Pumo tells you which photo to add, then makes it or writes the shoot brief.

• Listing copy from competitor keywords, with a one-click publish.
• Ad optimization on the same account. The single-account plan covers 10 campaigns.
• An image editor for background removal, templates, and a look at your images next to competitor images.
• Alerts for sales, reviews, and FBA fee changes, plus automatic review requests.

Source: Intellifox

SellerApp puts keyword research and ad research in one account. Sellers who used Helium 10 for Cerebro and for ads look here when they want those two and do not want inventory, profit, and the rest.

It researches the keyword and the ad, on a smaller product database than Helium 10. Listing Quality scores the listing, including the image and video count, and compares it with competitor listings. Listing Builder writes the listing from keyword suggestions. Neither tells you which photo to add.

• Keyword research.
• A product database. Smaller than Helium 10’s.
• Ad research in the same account.
• A Listing Quality score, checked against competitor listings, and a Listing Builder for the copy.

Source: SellerApp