How Pumo works
Paste your listing. We read it, find who you're up against, show you what's missing, and make what you choose to fix. Here's every step, on one candle.
Amber Rose Soy Candle, 8 oz Amber Glass Jar, 40-Hour Burn, Hand-Poured
Hand-poured soy candle in an amber glass jar. 40-hour burn. Rose and amber scent.
01 · Paste your listing
Paste an ASIN or listing URL
That's all we need. No Seller Central. We work from the listing a shopper sees.
Amber Rose Soy Candle, 8 oz Amber Glass Jar, 40-Hour Burn, Hand-Poured
Hand-poured soy candle in an amber glass jar. 40-hour burn. Rose and amber scent.
02 · We read your listing
We read your listing
Every image, the video slot, title, bullets, price, and what your reviews keep saying.
Pulling listing images…
Amber Rose Soy Candle, 8 oz
B0HWCK8OZ1 · $28.00 · 4.6 · 218 reviews
Title, bullets, and price saved
Northwind Beeswax Tapers
Ember Oak Wood-Wick Jar14 reviews mention size
31 ask how long it burns
Onboarding
Pulling listing images
5 images found · video slot empty
Reading title and bullets
Finding competitors
Scanning reviews
03 · We find who you're up against
We find who you're up against
The listings competing for the same shopper. What they show, what they charge, how they're rated.
Competitor comparison
Competitor comparison
Price
$28.00
Rating
4.6
Reviews
218
Score
Price
$16.00
Rating
4.8
Reviews
1,847
Score
Price
$19.99
Rating
4.7
Reviews
312
Score
04 · We find the searches
We find the searches buyers use
The queries shoppers type to find products like yours, and where you sit on page 1 for each.
Your listing
Amber Rose Soy Candle, 8 oz Amber Glass Jar, 40-Hour Burn, Hand-Poured
YOU$28.00
Query 1
“amber rose soy candle”
amber rose soy candle
1soy candle amber jar
4long burn soy candle
8scented candle gift set
11wood wick candle 8oz
1405 · We show you the gaps
We show you what's holding your listing back
Where you're ahead, where you're behind, and what to fix first.
Amber Rose Soy Candle, 8 oz
B0HWCK8OZ1 · Amazon US · $28.00
LISTING SCORE
7.4
of 10 vs set
OPEN GAPS
11
Add a short video
AVERAGE RANK
4.2
On page 1 of 5
RATING
4.6
Out of 5
REVIEWS
218
Last 30 days
Plenty of people are finding this listing. Fewer are buying than we'd expect for a candle at this price with 218 reviews
01
Nobody can tell how big it is
Shoppers give up rather than ask. Nine of ten top sellers show size as their second photo
9 of 10 top listings have a size photoPhotograph this. Don't generate it. Size next to a mug only works if it is your candle
02
You never say how long it burns
55 hours is buried in the description. That is a thing you are winning at and hiding
Second most asked question on this listingStart from a real photo of yours. We'll add the layout
Ahead
- Scent throw · buyers love it
- Premium jar · higher price holds
Behind
- Listing score 7.4 · Ember Oak is 8.6
- 312 reviews on Ember Oak · you have 218
- No size shot · 9 of 10 have one
- No video · 4 of 7 have one
06 · You choose what to fix
You choose what to fix
Every gap comes with a way to close it. Pick the ones worth doing.
Title & search
"Gift set" is missing from your title. You're #11 on that search.
Change the title and bullets. Show up on more searches.
Size shot
Nobody can tell how big it is. 9 of 10 top listings show size.
Add a size shot in slot 2.
Listing video
No listing video. 4 of 7 on the set have one.
Add a short video.
Most gaps are creatives. That's where we do the work.
07 · We make it
Then we create the images and video your listing needs
From your product photos. Three ways, your call.
Before
After
0:08
Gift / unbox
Lifestyle · litIn a settingScale / burnDownload, upload to Amazon. Yours to keep.
08 · We do all of this on repeat
We do all of this on repeat
Every week we read your listing, the set, and the searches again. When someone drops price, swaps a main image, adds video, or shows up on page 1 next to you, you get one email with what to do.
Every week we re-read your listing, the competitor set, and the searches you rank on.
Week 1
Complete- Listing read
- Competitors checked
- 5 queries tracked
Week 2
Complete- Listing read
- Competitor video added
- Rank shift on 2 queries
Email alert
Ember Oak added listing video
Week 3
In progress- Reading listing now…
- Watching competitors
- Scanning searches
Frequently asked questions
Start with your listing
Paste an Amazon ASIN, Amazon URL or Etsy listing URL.
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