Best Etsy SEO Tools in 2026

By Yannis Psarras, founder of Pumo and of Moosend, the email marketing platform. Updated 21 October 2026.

Our number one pick of the best Etsy SEO tools is Pumo, for sellers who already have a listing and want it higher in Etsy search. Pumo finds the searches shoppers use, shows where you rank on each one, and tells you what to change to move up. It can also make the photo or video your listing is missing. The other five are stronger at keyword research and tags: eRank, Alura, Marmalead, EverBee, and Sale Samurai. All prices were checked on 20 October 2026.

Key Takeaways

• Pumo is the pick if you want to know why other listings rank above yours and what to change. It tracks your top 5 searches, marks the ads above you, and shows what the listings beating you do differently, then makes any photo or video you're missing. Starter is $39 a month for 5 listings, with a 3-day free trial.
• eRank is the easiest free place to begin. Its free plan needs no card and never expires, and it lets you look up 5 keywords a day and check your rank on 10 searches. Paid plans start at $5.99 a month.
• Alura pairs search volume with an AI rewrite of your title, tags, and description. The free plan includes 5 keyword searches a day and about 20 rewrites, and paid plans start at $11.99 a month.
• Marmalead looks ahead. It shows how many searches a keyword is expected to get over the next 30 days and forecasts three months out, for $19 a month after a 14-day risk-free trial.
• EverBee and Sale Samurai are built around tags. EverBee shows the tags on a competitor's listing and has a free plan with a 10-keyword limit. Sale Samurai fills all 13 of your tags in one click, with a free plan of 20 searches a month and a paid plan at $19.99.

What Etsy SEO tools actually are (and what they are not)

Etsy SEO means getting your listing to show up, and rank higher, when a shopper searches on Etsy. Your title and your 13 tags are how you tell Etsy which searches you belong in, so most Etsy SEO tools are built around them. They help with one or more of these jobs:

• Find keywords. Type in a word and see related searches, plus how many people search for each one.
• Learn from competitors. Open a listing that sells well and see which tags it uses.
• Check your rank. See where your listing shows up for a search, and whether the results above you are ads.
• Decide what to change. Compare your listing with the ones beating you and close the gap.

Most tools focus on the first two jobs, but the last two are where you find out what will move you up. Say you search for your main keyword. Skip past the ads, and the first listing starts its title with "gift set," while yours only mentions gift sets near the end of the description. Moving that phrase into your title is a change you can make today. Or every listing above you shows the product next to a coffee mug, so shoppers can judge its size, and yours doesn't. A list of keywords and search volumes won't show you either of those things.

Etsy also has a free tool of its own, Marketplace Insights. It lets sellers look up 15 keywords a week and see how many searches each one got in the last 30 days, which makes it a good first stop before you pay for anything.

This list leaves out ad managers, profit dashboards, and tools built mainly for finding a new product to make.

How We Ranked These Etsy SEO Tools

We compared the six tools on five things you can verify on each company's own website.

• Keyword searches on the plan you start with. eRank's and Alura's free plans each give you 5 keyword searches a day, and Sale Samurai's gives you 20 a month. EverBee's free plan has a limit of 10 keywords. Marmalead has no free plan, but its paid plan lets you run as many keyword searches as you like. Pumo doesn't sell keyword lookups. It finds your top 5 searches and tracks them.
• Whether you see search volume as a number. All five keyword tools show one. Alura estimates its number from the views on matching listings, EverBee counts the last 30 days, and Marmalead shows the searches expected over the next 30 days. Pumo doesn't show search volume.
• Whether it checks where your listing ranks. eRank checks 10 searches on its free plan and up to 100 on Expert, with ads removed from the results. Alura's Chrome extension shows where your listings appear, with ads marked. Pumo shows your rank on your top 5 searches every week, with ads marked. Marmalead, EverBee, and Sale Samurai don't offer a rank check for your own listing.
• Whether it writes your title and tags. eRank, Alura, Marmalead, and Sale Samurai write them with AI. EverBee shows you a competitor's tags to borrow from. Pumo tells you which words to add to your title, and when words aren't the problem, it makes the photo or video instead.
• The cheapest way to start. eRank, Alura, EverBee, and Sale Samurai have free plans. Marmalead is $19 a month, and Pumo is $39 a month after a 3-day free trial.

The Best Etsy SEO Tools in 2026

Here are the six, starting with our top pick. Pumo comes first because it doesn't stop at keywords: it tells you what to change on your listing, then makes the photo or video if that's the gap. The other five are stronger at keyword research, search volume, and tags. Every price comes from the company's own website on 20 October 2026.

1. Pumo, best for knowing what to change on your listing so it ranks higher

Most Etsy SEO tools hand you a keyword list and leave the rest to you. Pumo starts from your listing and ends with the change to make. All it needs is your Etsy listing URL.

Pumo finds the searches shoppers use for products like yours, shows where you rank on each one, and marks which results above you are ads. That tells you whether a paid spot or a better listing is beating you. Then it compares your listing with the ones ranking higher. If they all start their titles with a phrase yours is missing, Pumo tells you to add it, and you make the edit in Etsy. That's listing optimization, not just keyword research.

Often the gap isn't a word at all. If the top listings show how big the product is, or have a video, and yours doesn't, Pumo makes that photo or a short video from your product photos. When a real photo would be more honest, like a size shot of your actual product, it writes a brief for you to shoot instead.

Every week, Pumo checks your searches again, along with five competing products for each listing. If one drops its price, changes its main photo, or shows up next to you on page 1, you get one email saying what to do.

Starter is $39 a month for 5 listings, Growth is $99 ($49 at the current launch price) for 20, and Pro is $199 for 100. Every plan tracks your top 5 searches and starts with a 3-day free trial. You'll need a card, but you can cancel before the trial ends without paying.

The limits: Pumo doesn't show search volume or list every tag a competitor uses, and it tracks a handful of searches, not hundreds.

Best suited for

A seller with a live listing who wants to know which searches matter, where they rank on each, and what to change to move up, including a new photo or video. It's the wrong pick if you want search volume numbers or a full list of a competitor's tags.

2. eRank, best for keyword lookups and a rank check you can start without paying

eRank is the Etsy keyword tool many sellers try first, and its free plan is genuinely useful. Look up a keyword and you see its average searches, how many listings compete for it, and how often shoppers click. Check a search and you see where your listing ranks. eRank says more than 2 million sellers use it.

The free plan costs nothing, needs no card, and has no time limit. You get 5 keyword lookups a day, 5 listing audits a day, rank checks on 10 searches, and one use a day of the AI Listing Helper, which suggests titles, descriptions, and tags. Treat those suggestions as a first draft, not a finished listing.

The paid plans stay cheap. Basic is $5.99 a month ($65.99 a year) for 100 lookups a day and rank checks on 25 searches. Pro is $9.99 a month ($94.99 a year) for 200 lookups a day and rank checks on 50 searches. Expert is $29.99 a month ($269.99 a year) for 500 lookups a day and rank checks on 100 searches.

eRank's rank checker removes ads and Etsy's personalization from the results. That gives you a clean view of your regular position, but it also hides the paid listings sitting above you on the page a real shopper sees. And the Listing Helper works on words only, so if your photos are losing you the click, you'll have to spot that yourself.

Best suited for

A seller who wants to try keyword research and a rank check before paying anything. It's a weaker fit once you're working through lots of listings a day, or when the problem is your photos rather than your tags.

3. Alura, best for estimated search volume plus a rewrite of the title and tags

Alura puts keyword research and listing rewrites in one place. Search a keyword and you see an estimated monthly search volume, how many listings compete for it, and a score from Avoid to Excellent. It can then rewrite your title, tags, and description with AI, check that you're using all 13 tags, and publish the changes to Etsy once you approve them. Alura says more than 1,274,000 Etsy sellers use it.

Its search volume is an estimate, worked out from the views on Etsy listings that match the keyword, so treat it as a guide rather than an exact count. Its Chrome extension also shows where your listings appear in Etsy search, with ads marked, so you can tell a paid spot from a listing that actually beat you.

The free plan includes 5 keyword searches a day, the Chrome extension, and a one-time allowance of 1,000 AI credits, which Alura says covers about 20 listing rewrites. Basic is $11.99 a month, or $95.88 a year, for 50 searches a day. Historical data starts on Growth, at $29.99 a month or $179.99 a year. Professional is $69.99 a month.

The rewrite is about wording. If the listings above you are winning on their photos, it won't tell you which photo they have that you don't.

Best suited for

A seller who wants search volume and a fresh title and tags from the same tool. Skip it if you need exact search counts, or if you suspect your photos are what's holding the listing back.

4. Marmalead, best for expected search volume, engagement, and a forecast

Most keyword tools tell you what people searched last month. Marmalead looks forward: for any keyword, it shows how many searches it's expected to get from real shoppers over the next 30 days, how many visits it's likely to send your way (Marmalead calls this engagement), more than a year of history, and a forecast three months out. That's especially useful for seasonal products, where last month's numbers can point you the wrong way. Marmalead says 260,503 Etsy shops use it.

Its keyword finder, called Storm, suggests related keywords, and you can run as many searches as you like. That's handy when you've run out of ideas for your 13 tags. Marmalead also gives each of your listings a letter grade, and its AI assistant, Marma, can write titles and tags using your shop's own data.

There's one plan, with discounts for paying ahead: $19 a month, $53 a quarter, $190 a year, or $300 once for lifetime access. There's no free plan. Instead, you get a 14-day trial that Marmalead calls risk free.

Marmalead doesn't track where your listing ranks. A letter grade can tell you a listing is weak, but not which listing is beating you on a search, or whether the problem is your title or your photos.

Best suited for

A seller who wants to know which keywords are about to get busier and is happy to pay $19 a month for it. It's the wrong tool if you need to know where you rank today, or if you want to start for free.

5. EverBee, best for a competitor's tags and the volume on the listing you are looking at

EverBee puts keyword data right where you already are: on Etsy. Its Chrome extension shows search volume on the Etsy page you're looking at, so you can check a keyword's demand without switching tabs. Its tag tools reveal the tags on any competitor's listing. The volume figures cover the last 30 days, and EverBee says more than 1 million sellers use it.

The free Hobby plan needs no card and gives you keyword research on up to 10 keywords, basic filters, and room to save 5 keywords and 5 shops. There's no free trial of the paid plans. Growth is $39 a month, or $299 a year, and adds unlimited keyword searches and Keyword Score, EverBee's rating of how relevant and searchable a listing is. Business is $99 a month, or $828 a year.

Much of EverBee is about product research: views, estimated sales, and what's already selling. That's useful when you're deciding what to make next, but less useful when the listing you already have is the one that's stuck.

EverBee also doesn't track where your own listing ranks. You can collect a competitor's tags, copy the best ones, and still not know whether you moved up, or whether your photos were the real problem.

Best suited for

A seller who wants search volume and a competitor's tags without leaving Etsy, and is happy to start with 10 free keywords. It's a weak fit if you need to know where your listing ranks, or what to change beyond the tags.

6. Sale Samurai, best for filling all 13 tags from keywords that already have volume

Sale Samurai goes straight from keyword research to finished tags. It shows the monthly search volume for any keyword, fills all 13 of your Etsy tags in a single click, and writes titles and descriptions from high-demand keywords. Its free Chrome extension also lets you grab the tags and title from a top listing in one click. Sale Samurai says more than 40,000 Etsy sellers use it.

You can also follow another shop's listings, tags, and prices and see how they change over time, which is a cheap way to keep an eye on a close competitor.

The free plan gives you 20 keyword searches and 10 listing lookups a month, without adding payment details. The paid plan starts with a 3-day free trial, and you don't need a card to sign up. After that, it's $19.99 a month, or $199.90 a year, which works out to two months free.

Twenty searches a month goes quickly if you're retagging more than a few listings, so most active sellers will end up paying. And while Sale Samurai shows how hard a keyword is to rank for, it doesn't show where your own listing ranks. You can finish with 13 tidy tags and no way to see whether they helped.

Best suited for

A seller who wants all 13 tags filled from keywords people actually search, and can live with 20 free searches a month. It's a poor fit if you need to track your own rank, or if your listing's photos are the problem.

Side-by-Side Comparison

Here are the six tools side by side, using the same five checks as our ranking: keyword searches on the plan you start with, search volume, rank checks, whether it writes your title and tags, and the cheapest way to start.

Prices were checked on 20 October 2026 on each company's own website: eRank, Alura, Marmalead, EverBee, and Sale Samurai. Prices change, so check before you buy.

Which Etsy SEO Tool Fits Your Use Case

Pick the tool that matches the job in front of you this week. A free keyword tool and a tool that tells you what to change on your listing solve different problems.

What results look like

Pumo's own demo uses a sample candle listing rather than a real customer's numbers. The candle ranks #1 for "amber rose soy candle" but only #11 for "scented candle gift set." Every listing above it on that second search leads with gift-set wording, so Pumo suggests a new title: "Amber Rose Soy Candle Gift — 8 oz, 40-Hour Burn." Pumo's audit also finds that 9 of 10 top listings have a photo showing the candle's size and this one doesn't, and that 4 of 7 competing listings have a video. You can walk through the whole example on how Pumo works.

Pumo's search view for an Etsy listing.

FAQ

What are the best Etsy SEO tools?

Pumo is the best pick if you have a live listing and want to know what to change so it ranks higher. eRank is the best free place to start, Alura pairs search volume with an AI rewrite, and Marmalead forecasts keyword demand. EverBee shows a competitor's tags, and Sale Samurai fills all 13 of yours in one click.

What is the best free Etsy SEO tool?

eRank has the most useful free plan: 5 keyword lookups a day plus a rank check on up to 10 searches, with no card needed. Etsy's own Marketplace Insights is also free for up to 15 keyword searches a week. Alura, EverBee, and Sale Samurai have free plans too, with tighter limits.

How much do Etsy SEO tools cost?

eRank, Alura, EverBee, and Sale Samurai all have free plans, and their paid plans start at $5.99 (eRank), $11.99 (Alura), $19.99 (Sale Samurai), and $39 (EverBee) a month. Marmalead is $19 a month with no free plan, and Pumo is $39 a month after a 3-day free trial. All prices come from each company's website on 20 October 2026.

How do I see where my Etsy listing ranks?

Use a tool with a rank check, like Pumo, eRank, or Alura's Chrome extension. Pumo checks your top 5 searches every week and marks the ads above you. eRank's free plan checks 10 searches, with ads and personalization removed, so its results may differ from what you see when you search Etsy yourself.

Do Etsy SEO tools actually work?

They work when you act on what they show you. A tool can tell you which keywords people search and where you rank, but nothing changes until you update your title, tags, or photos. That's why Pumo focuses on the change to make, not just the data.

Is Marmalead better than eRank?

It depends on the job. eRank is cheaper, has a free plan, and checks where your listing ranks, while Marmalead costs $19 a month but forecasts keyword demand for the next few months. If you're just starting out, eRank is the easier first step.

What should I do when my keywords are fine but the listing still doesn't sell?

Look at the listings ranking above you, not at another keyword list. If they put a phrase in their titles that you buried, or they show the product's size or have a video and you don't, that's your change. Pumo spots those gaps and makes the photo or video, or writes a brief for a real photo when that's the better fix.

How many Etsy SEO tools do I need?

Usually one or two. A free keyword tool like eRank or Etsy's Marketplace Insights covers keyword research, and a tool like Pumo shows where you rank and what to change. Paying for several keyword tools at once mostly gets you the same data twice.